Audience Reaserch-Michael Clack

This is the audience research for my advertisement and digipack. I asked questions about the colour scheme and about the genre of pop. This is because it is very important that the audience can see the clear link between the video and the advertisement and digipack therefore, if we was to use dark colours this link would be a lot less obvious and the album wouldn't link. Also if we was to use darker colours it may attract the wrong target audience. The next question I asked was the theme of the album and the theme of the video and if they match. I asked this question because again we would need to have a clear link between the album and the advertisement and digipack. The last question I asked was do you feel the two characters suit the genre. The reason that I asked this is because we would need to make sure that the two artists fit in with the pop genre.