Final Products

Music Video



Ancillary

What have you learned from your audience feedback?

How effective is the combination of your main products and ancillary texts?

Evaluation question - How did you use real media technologies in the construction and research, planning and evaluation stages?

Evaluation Question - In what ways does your media product use, develop or challenge forms and conventions of real media products?

This is the second question of our evaluation

Audience Reaserch-Michael Clack

This is the audience research for my advertisement and digipack. I asked questions about the colour scheme and about the genre of pop. This is because it is very important that the audience can see the clear link between the video and the advertisement and digipack therefore, if we was to use dark colours this link would be a lot less obvious and the album wouldn't link. Also if we was to use darker colours it may attract the wrong target audience. The next question I asked was the theme of the album and the theme of the video and if they match. I asked this question because again we would need to have a clear link between the album and the advertisement and digipack. The last question I asked was do you feel the two characters suit the genre. The reason that I asked this is because we would need to make sure that the two artists fit in with the pop genre.              

Magazine album covers

In this post I will be looking at the conventions of a magazine advertisements.

Jesse J Who You Are:

This magazine advertisement covers all the conventions that you expect to see for an artists upcoming album.

The first convention is it has the name of the band/performer. In this case the artist is Jessie J you would expect to see this because the artist will want to work on there image and getting seen by the public. This would be very important for somebody like Jessie J especially because she isn't like other pop stars in the way that she has a unique style and way of acting.  

Another convention is seeing the album name. This is a very important for somebody trying to promote something as you will want to know what it is that they are promoting and trying to sell. Otherwise people may not want to buy it.

Another convention is seeing the record label name and logo. You would see this because it will mean that you are seeing what label they are part of and what label is producing the music. This will also give you some clue to the type of music the artist makes.

Eminem Encore:

Again this magazine follows all of the conventions that the first album followed.

You can see the record label. And for Eminem who has his own record label this will mean that he will also get a chance to promote himself and his label as more people will see it.

You can see the artist as well which is a convention this will mean like Jessie J he will be getting in the public eye a lot more. Also by wearing a suit it shows that he is not like other rappers and can be seen as different as this is not what you expect to see from somebody in the hip hop genre to wear.

The last convention is seeing the name of the album. This is called encore which has connotations of meaning that the audience want to carry on performing meaning that he feels blessed to have fans that are so loyal.  



Construction post Greenwich- Michael

In this post I will be discussing our time filming at Greenwich foot tunnel. I will be explaining what was good about the shots and what wasn't so good about the shots.

Greenwich foot tunnel was a very successful filming session. The trip to Greenwich helped us gain more shots for the video other than just green screen footage. It allowed us to get footage at a different and unique location as well as having the sort of look that we wanted from the video.

Shot of the tunnel from behind the camera

We filmed some footage along the stairs of the video and along the tunnel its self, By doing this it really allows us to have some change in the video and not just looking at the same things for the length of the video.

Shot of performers from an angle 

Negatives of the session. Unfortunately when we got to the tunnel there was a lot of posters around therefore we had to be very careful when filming to not include these in the shots. Another problem was there was a fair few people that was using the tunnel therefore we had to do a lot of waiting. And the last problem was we was only allowed an hour in the tunnel therefore we had to rush an awful lot meaning we made a few mistakes.

Album Covers conventions-Michael Clack

In this post I will discussing various different album cover.

Shooting Schedule 2

This is our second shooting schedule we had to make a second one because with the first we had some problems and we wasn't able to keep to the schedule that we originally created. So as a group we made a new one which we have managed to keep.

With this new shooting schedule it allowed us to plan more future dates for our filming plus it has allowed to plan for new scenes in which the previous shooting schedule we havent discussed any dates and times for.

With this shooting schedule we need to make sure that we try and stick to it because it will end up like the last one which when we didn't film on most of the days which we planned to. To make sure we stick to it we need to be more organised as a group and also make sure to remind each other when we are filming and also what we need to take and what were actually filming.

Album cover analysis- Michael Clack

This is my analysis of One Directions album cover

Music video first draft-Michael

This is the first draft for our music video with some things that we have done well and some things that we will need to improve on.

Positives:

The first positive for our first draft is the costume that we have used is very similar to the type that we planned on using. We planned on using very colorful shirts and we was able to use these we feel that the costume has a pop looking feel to it with a few additions in terms of accessories but the basic costume is what we wanted to have.

Another positive is the framing for the shots of myself are good and every thing is in frame. This is very good because it will just give the music video that touch of professionalism. If we was to have lots of space around the artist and above the head it could look very unprofessional and wouldn't get the best grade.

We also had a go at trying out the green screen. In terms of the green screen we had no idea how to use it therefore it was always going to be difficult. Therefore by getting the shots done and some sort of effect on it we have a little experience now and it should be a lot easier as we go forward.

Negatives:
Lack of shots. We have a very low amount of shots and this is something that will need to be changed for the final deadline as it will look very unprofessional otherwise. We have planned to shoot at two more locations therefore it will look at lot better when it is finished.

Changes of colour in the green screen. As you can see there are various different colours in the green screen which doesn't look very professional. Therefore we will need to change that. When shooting again we will need to look out for things like creases and shadows which has caused this colour change.

The artists in the video look do not look very professional at the moment. This is something that we will need to improve in the next shoots

Construction post- green screen

This is us setting up the green screen. To set up the green screen we had to get the screen matched up at the same height at both sides. We also had to make sure that we placed the lights in the correct place to minimize the shadows from the lights as much as we could.The reason we had to do this is because when editing the footage it may recognize the shadows as a different colour.

We will be using the green screen to help develop our theme for the video our theme is a video game therefore we will have the artist moving objects around the screen such as icons and words. As we will have commands for the artist to follow.

Setting up equipment for Green Screen

In this task we showed that we could set up the equipment for the green screen. So for this we had to set up the greens screen and the lights. Below is the proof of us setting up the equipment. In this task we learned how to correctly set up the green screen and the lights.

For our pop music video, our theme is of a video game so by using the green screen we will be able to do this effectively. We will be adding movements which the artists will be doing throughout the music video such as hand swipe from left to right, a finger press to show a push of a button and a drag motion.

Greenscreen Test Shots

These are the test shots that we used for our green screen to make sure that we was able set up the green screen correctly

Location Permissions

This is our location permission emails in regards of the places that we will be filming at.

Shooting Schedule

In this task we as a group had to create our shooting schedules for which we would use in the future for planning when we needed to shoot. From this task we can see that as a group we created our shooting schedules and managed to upload them onto our group blog. From this task we now have a much clearer understanding of when we are filming also who's going to each filming location and what equipment we will be taking.

 

13th of November is the final day to adjust and refine shots or retake any.

Techno Girl Anamatic

This is our animatic. The song that we have chosen to use will be the song by Jedward Techno girl. With the animatic it has allowed us to have a clear image of our music video, by using the animatic it has allowed us to see what looks good in the animatic and also what looks bad this is very helpful for us because it allows us to know what things we should cut if needed to and it also allows to know what features are good about the video which we can use for when it comes to making the actual music video.

Record label research-Michael

Story boards - Zak, Michael and Robbie

Brief - In this task we had to cut up each individual story board and place them on the sheets below. From this task we learned the order of our shots and this has allowed us to make our anamatic.

First page of story boards

Second page of story boards

Third page of story boards