Locations

location ideas Zak Swindell

For these shot locations i decided to choose the locations below to suit the section of the song when the artist is feeling low when he gets rejected but also some can be used when the artist is at his happiest.

For this task i have gone out and taken pictures of locations which could potentially be used in the real pop music video. By completing this task I've learned the skills of being creative with my location choices plus being independent and going out to take the pictures.

I shot this location because i thought the brightness of the walls would suit the emotions and also the vibe of the song. If for the music video we were to choose this song then we would have the artist in this shots also maybe adding a close up and a medium range shot of the artist whilst he is performing.

For these shots i thought this locations would be best to suit the concept of the song. Because throughout the song the artist is talking about his feelings and emotions about a girl i thought that this building would be a good idea because we could use it to show the audience the artists future ambitions with the girl he likes. This location also has a big performance area which we could use for the dance sequence

Greenwich foot path is another location were we would like to film for our pop music video. This location would be ideal for our cut away shots this is because the location is creative and bright also with the underground footpath it will allow us to be imaginative for when it comes to us choosing shot types and the performances.

With David Lyode bowling me and my group think that this place would be best to shoot our simulation scenes, this is because the location is bright and looks exciting, also with the bar it allows to use the simulation theme to a good effect. The bowling lane is will also allow us to include some more creative footage to our music video.

Locations shots- Michael Clack

The locations I will be discussing are: Littlehampton Beach and Richmond Park. 

Littlehamton Beach: 

We are thinking about this location because it is a very quiet and is very is very scenic. This is a very good location for the main artist when they are walking around and really giving thought about the girl that he wants to try and get. The reason we chose this is because we feel like it will be very different to what you will usually expect and it could be a very different twist and we feel that it could be successful. 

Location 2: Richmond Park: 

The reason we chose this is because it is a very large park with lots of space. This is a very important part for the group because if we choose to do a dance routine to show a very upbeat vibe it will be a very good location to do this because it is out in the open space and this could really show he is happy as he doesn't

want to be locked away.    

Audience Research

Audience Research- Michael Clack

Audience Research Zak Swindell

For this task I'm discussing some aspects of audience research. Specifically I'm talking about the music industry in the modern day discussing how they attract new but also their original audiences. By doing this task I've learned more about the modern day music industry and the methods which they use to become one of the biggest industries in the world.

Music Video Concept/Pitch

Mise en scene-Michael Clack

Test Shots Zak Swindell

This is my test shots post, I'm doing this task because I wanted to show some of the ideas of shots I had which I wanted to practice before we shoot the music video. By doing this task I've learned the skills to try new shot types with the camera plus to edit them together. From learning this skill I feel that I can add this skill to when I'm taking the shots with the camera.

Pop Genre Music Video Analysis 2

The artist image Zak Swindell

Artist Image

Roles for our music video

For this task I had to record me and my group discuss the roles which we will be taking up when It comes to making the pop music video. By completing this task I learned my roles in the making of the music video plus I learned the roles of the other members of my group so I have a much better understanding of my group and there roles in the music video.

Lyric Anotations

In this task we had to annotate the lyrics from the song which we are using looking at them in much more detail. Doing this task I have got a much better understanding of the song which will be a huge plus because It means when we shoot for the music video we will have a much better understanding of how to make it look it's best.

Conventions of a Pop Music Video

Song Details and Initial Ideas

Initial ideas-Michael Clack

In this post I will be discussing our intial idea that we have had for our music video.

Song details and initial ideas Zak Swindell

In this task I had to discuss some initial idea and also some of the song details. By completing this task I learned more about the song which we are choosing also I had a chance to discuss my ideas knowing if they would match or not.

Conventions of the pop genre Zak Swindell

For this task I had give examples and also explain the conventions of a pop music video. By completing this task I learned much more conventions which make a pop music video I've also got more knowledge when it comes down to me and my group producing the music video.

Conventions of a pop music video-Michael Clack

Problem- Ariana Grande featuring Iggy Azalea

Cinematography:
This music video has very conventional cinematography to a pop music video as the video has a lot of close ups of the two main artists this is very conventional to the genre of pop. The reason that we will see close ups of the main artists is to highlight the fact that they are the main artists in the music video. I think that this works well in this music video a it clearly highlights who is singing and gives you a face to match with the voice.

 






We also see a long shot quite regularly used this could show that the main artists have support when dealing with their "problem". I think that this shot is used well by the director and shows that the artists have good support.

We also see a close up of the two main artists next to each other this shows that they are united and close. The director would have chose to use this shot to point out that the main artists are close ans they can fight their "problems".

Mise en scene:

The mise en scene in this music video creates a very upbeat feel. We see high key lighting used regularly. This will be used to make the audince get a better understanding of the genre and the tone of the music. We also see bright colors used regularly this will be used for the same reason.

Although we see high key lighting used a few times we also see low key lighting with a sort of spotlight used this will be used to create a mood although the mood will be a very different mood from the one created by the high key lighting. The mood created by this lighting will be a little more sinister as the main artist is speaking about her problems. 

Editing:

The editing in this music video changes from fast paced to slow paced this is usually changed to match the speed of the music and this could be why the director has chosen to do this.

Music Video 2

The song I will be looking at will be Heart Skips a Beat.



Mise en scene:
The mise en scene in this video is very good as it really sets the tone for the video. It features lots of colours and light colours to really show what sort of video it will be and is. The location of the music video is at a skate park with lots of graffiti in the background in blues and reds to really add lots of colour to the video therefore making it a really good location in my opinion it is also a little un ordinary and gives it a unique feel.

The costumes that we see are really quiet plain from the main artist except we see him wearing a hat this is very good because it gives the audience something to identify him by as now when the audience see a hat like that one they will think of the main artist therefore it is a very clever decision to use this. And by using plain clothes more attention will be on the hat.

Camerawork: 

In this music video the camerawork really portrays the main artist as a very happy and smiley character. We know this because we see lots of close ups of him smiling. Again this is very good as it really portrays the main artist as a good person.  

The camerawork also shows the main artist as a very supportive person and a generally good person. 

Editing the editing in this music video is very fast paced and really portrays the main artist. 

Two music videos

The first video I will be looking at will be: Best Song Ever by One Direction.



Mise en scene:
The Mise en scene in this video is very good and really gives you a strong idea of the genre of the music video and the way that the band are portrayed. We see a lot of high key lighting in this video this really shows the tone of the video we see no darkness which really shows the youth of the band and how it is a happy song and video.

We see a studio setting used for the location of the music video this really helps the band to create the right video as they will have a lot of space. Also they will be able to easily customize the rooms well to get the shots that they want this is a benefit because if they used a room already customized they may not be able to change it in the way that they want. 

We also see a less innocent side of the band and a side that really shows their age and how they like to mess about and not be so serious all the time. This has benefits because it really shows that they are still only young and like to mess about and not be so serious all the time. 

Camerawork.

The camera work really shows that the band are having a good time and are really united we also see lots of direct address. This has a lot of benefits because it really shows that the band are showing the world what they are like and are aware they are doing it. Also it keeps the audience engaged in the music video.          

We also see lots of shots of the band a whole in the same shot. This really shows that the band are in unison as you do not see them one person at a time and you can really see them as group. 

  

We also see lots of close ups of smiles. This really shows that the are enjoying them selves and also shows the genre as it is upbeat and happy. 

Editing: 

The editing in this video is very good as it really shows the band as a whole being happy and messing about. It also shows the people that they are around warming to them as the video goes on. 

Andrew Goodwin

Andrew Goodwin stated that there were really three types of music video these are: Illustration, Amplification and disjuncture.

Illustration:
Illustration is when the music cuts to the beat. The images in the music video shows the meaning or feelings of the lyrics. Some examples of an Illustration video are:



This video is an illustration video because the lyrics are telling a story and the images that we are seeing on the screen and acting out this story.  

This is a amplification video because she is talking about last Friday night. And what she did on that night and we are seeing what she did as she is singing about it.

Amplification:
This is when the film is on and off cut. The lyrics amplify the lyrics. Some examples of an amplification video is:



This is amplification because the lyrics support what is going on the screen but does not act out what we hear. Because he is speaking about a girl and we see a girl and him.


This video is amplification because the video doesn't change on the beat and what we hear is supporting what we see for example when he speaks about thinking about her we see a woman on the screen that he could be speaking about but he is not acting anything out.
Disjuncture:
This is when the video cuts off the beat. The images do not relate to the music video at all usually only used by well know artists.

This video is disjuncture because we do not see the artist at all really.

This video is disjuncture because we do not see the artist at all really.

Pop genre music video analyse 2

Kindest cut by Carol Vernallis

Carol Vernallis focused on editing in music videos and in Films.

  Music Videos:
. Order of shots-unconventional shifts more freely used and follow no real order.
. The video follows multiple paths
. You do not really need to understand the characters arrival not really at a set time.
. The video doesn't need a story
. The star is the main focus

Hollywood films:
 . Single clear path in the word
. Conventional shot order
. Film draws audience into the narrative

The artist being the main focus.

This is showing that the artist is the main focus because we do not see a lot other than the artist.

Multiple paths:
 




This is a very good examples of multiple paths. Because it follows more than one path.

The video doesn't need a story:












These are both examples of a music video that doesn't follow a story line.

Hollywood films: 






These are very good examples of a clear pathway.

Music Video Analysis Pop Genre 1