Andrew Goodwin

Illustration Videos
- Illustration videos are where the shots cut on the beat. It also involves the lyrics matching with the shots that are being shown. Sometimes it just involves the artist performing with no narrative at all. Here are some examples: Jessie J example shows the artist is just performing. Carly Rae Jepsen shows a narrative of a girl wanting a guy to call her and the lyrics match with the shots. Also in the Pussycat Dolls video the video just focuses on the artists and their performance. In Jessie J's music video there are no other shots without her in the frame and it is just her performing. In Carly Rae Jepsen's music video she talks about a boy who wants him to call her and there are shots of the boy she's talking about it the lyrics are related to the visuals. In the Pussycat Doll's music video they talk about being famous and being stars which relate with what is on the screen because the artists are on the screen and they are famous and stars. Moreover there is a lot of performance from them and they are the main focus of the music video.
Amplification Videos
The video cuts on the beat but also off the beat to emphasise features. This type of video has a meaning to it and can involve performance. Sometimes the lyrics don't show the meaning of the video but the shots in the music video. In Bruno Mars' music video he is dragging a piano during most of the video. The piano symbolizes him taking all the weight off his 'lover's' shoulders. He takes this weight off and puts it on himself so that she does not have to worry anymore and can live her life without any problems. In the Maroon 5 song the meaning of the video is that one small decision can result into a mistake with severe consequences.



Disjuncture Videos
Disjuncture music videos are where the lyrics do not relate to the music video whatsoever. The music video 'does not make sense'. In Fall Out Boy's music video it doesn't make sense why there are monkeys in the music video and why they smash up the stage at the end of the video. The music video doesn't seem to have any meaning. In Storm Queen's music video the lyrics do not relate to what is on the screen and the video just doesn't make sense