Thursday, 11 September 2014

Carol Vernallis - The Kindest Cut

The kindest Cut theory are the functions and meaning in music video editing. She analysed editing in music video and Hollywood film.

In Music Videos she found that there are multiplicity and incomplete obscure paths. She also found that there is no typical order of the shots in music videos and the shots flow freely. Whereas in Hollywood film there are single clear paths and there are typical orders of shots. In some of these examples of music videos it shows that there is no specific order of shots and there is an incomplete path.






Examples of movies: Have a specific shot order and a clear single path.


Vernallis found discontinuity in music videos and they draw us from the narrative whereas Hollywood film there is continuity and the films tend to draw us in the narrative. Like in Jessie J's video it just focuses on the artist and draws us away from the narrative.



Sometimes Music videos have shown to create a negative images for the artist. The videos piece perfect women together in our minds and is demeaning for women.

For example in Kyle Minoque's music video there are shots of her areas of attractiveness and this creates a negative image for the artist.


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