Andrew Goodwin

Andrew Goodwin stated that there were really three types of music video these are: Illustration, Amplification and disjuncture.

Illustration:
Illustration is when the music cuts to the beat. The images in the music video shows the meaning or feelings of the lyrics. Some examples of an Illustration video are:



This video is an illustration video because the lyrics are telling a story and the images that we are seeing on the screen and acting out this story.  

This is a amplification video because she is talking about last Friday night. And what she did on that night and we are seeing what she did as she is singing about it.

Amplification:
This is when the film is on and off cut. The lyrics amplify the lyrics. Some examples of an amplification video is:



This is amplification because the lyrics support what is going on the screen but does not act out what we hear. Because he is speaking about a girl and we see a girl and him.


This video is amplification because the video doesn't change on the beat and what we hear is supporting what we see for example when he speaks about thinking about her we see a woman on the screen that he could be speaking about but he is not acting anything out.
Disjuncture:
This is when the video cuts off the beat. The images do not relate to the music video at all usually only used by well know artists.

This video is disjuncture because we do not see the artist at all really.

This video is disjuncture because we do not see the artist at all really.