Mise en scene:
The Mise en scene in this video is very good and really gives you a strong idea of the genre of the music video and the way that the band are portrayed. We see a lot of high key lighting in this video this really shows the tone of the video we see no darkness which really shows the youth of the band and how it is a happy song and video.
We see a studio setting used for the location of the music video this really helps the band to create the right video as they will have a lot of space. Also they will be able to easily customize the rooms well to get the shots that they want this is a benefit because if they used a room already customized they may not be able to change it in the way that they want.
We also see a less innocent side of the band and a side that really shows their age and how they like to mess about and not be so serious all the time. This has benefits because it really shows that they are still only young and like to mess about and not be so serious all the time.
Camerawork.
The camera work really shows that the band are having a good time and are really united we also see lots of direct address. This has a lot of benefits because it really shows that the band are showing the world what they are like and are aware they are doing it. Also it keeps the audience engaged in the music video.
We also see lots of shots of the band a whole in the same shot. This really shows that the band are in unison as you do not see them one person at a time and you can really see them as group.
We also see lots of close ups of smiles. This really shows that the are enjoying them selves and also shows the genre as it is upbeat and happy.
Editing:
The editing in this video is very good as it really shows the band as a whole being happy and messing about. It also shows the people that they are around warming to them as the video goes on.
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